Quick Guide to Ratings and Reviews
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
Product page monitoring: how content can boost ecommerce KPIs across channels
The path to purchase is changing a lot, with more products being purchased online than at any other time in retail history. According to eMarketer, nearly 150 million consumers worldwide became first-time ecommerce buyers in 2020. More than one-third purchased items they’d never bought online before, and 32% bought products from retailers they hadn’t shopped […]
A day in the life of… Sarah Curran Usher, Managing Director EMEA of True Fit
This week’s ‘Day in the Life’ features Sarah Curran Usher, Managing Director EMEA of True Fit.
How to improve customer experience when products are out of stock
Discovering an item is ‘out of stock’ remains one of the biggest frustrations for online shoppers.
Aldo’s experience chief on testing & improving the omnichannel retail service model
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Asos has finally added product reviews, but how should brands handle online reviews?
Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.
10 examples of effective ecommerce product pages
Product pages remain one of the most important parts of any ecommerce website. It’s usually on the product page that the customer makes the decision to buy something (or not), so it is vital that the page conveys as much information as possible, in a way that is clear, easy to understand, and visually pleasing. […]
Ratings and Reviews Best Practice Guide
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
Digital Transformation Monthly – February 2020
A look at the most important transformation stories arising from sectors from food and drink and travel to retail and beauty.
Five reasons merchandisers should add visual recommendations to their strategy
Our brains can identify images seen for as little as 13 milliseconds, and according to the Social Science Research Network, 65% of us are visual learners.
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10 UX frustrations when online sale shopping
I did a lot of online browsing over the holidays and though I didn’t end up buying much, my aimless scrolling at least revealed some user frustrations that I can share with you on the Econsultancy blog. Here are 10 that annoyed me.
Amazon is courting advertisers with video ads, external links
After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.
The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.