internet of things

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Quick Guide to Mobile Marketing Best Practice

A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.

Achieving Omnichannel Excellence

1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]

How the internet of things can improve customer experience

The internet of things presents big opportunities for a number of industries, ranging from healthcare to beauty. This is largely due to growing innovation in tech, with IHS Market predicting that the number of connected devices worldwide will reach 125 billion by 2030.

One of the most exciting opportunities comes from a marketing perspective, as the internet of things allows brands to go above and beyond traditional customer experience to anticipate needs, and to become truly embedded in the consumer’s world.

Trust, Transparency and Brand Safety

Trust, Transparency and Brand Safety

1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on.  Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]

A Marketer’s Guide to the Internet of Things

1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]