A great customer experience relies on brands aligning every interaction across each of their many touchpoints, creating a seamless omnichannel journey. In 2020, omnichannel shopping jumped 50% as the Covid-19 pandemic forced many changes on companies, in particular the need to serve customers digitally. Customers expect to seamlessly move between web, mobile, and in-store and they expect interactions to be contextual, consistent, and relevant to them.
This webinar will draw on key trends and findings from Econsultancy’s new Achieving Omnichannel Excellence Best Practice Guide and will examine:
- What constitutes a good omnichannel experience and the benefits of delivering on this
- The success factors to developing an Omnichannel Strategy and overcoming barriers
- Delivering valuable omnichannel experiences across all touchpoints
- Getting omnichannel marketing right to drive engagement, loyalty and retention
This webinar will be hosted by Econsultancy Senior Analyst, Lynette Saunders.