What percentage of consumers in the US and UK use YouTube to research products to buy? How much did the cost per click on Facebook and Instagram increase in Q4 2020? What are the top five leading brands on Twitter in the UK by number of followers?

These are just some of the questions answered by the data included in Econsultancy’s Social Media Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. This data is drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new marketing strategy, or need a hand convincing the board to invest in a new channel or tool, search the Social Media Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Which world region dominates with the highest percentage of total time spent in social apps globally
  • The most common type of post on brand pages using Facebook
  • Percentages of populations using social media by region and social media platform
  • What percentage of users in the US get news about Covid-19 vaccines on social media
  • Leading brands on Facebook in each region of the world by number of interactions.

These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public and sorted by sector and region – we’ve done the hard work so you don’t have to.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.