This report outlines the key changes in search that you need to know about as part of your SEO planning and strategy, including shifting approaches to optimisation, the introduction and impact of Google’s BERT, everything you need to know about Google’s updates to fraggles and how to understand volatile search rankings.

This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally esteemed SEO practitioners to give you the edge in your natural search marketing activity.

Built on the foundations of our previous, highly respected report, this document will help you understand search marketing like never before.

The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.