H1 2022 Analyst Session: What’s next for Customer Experience (CX)

Research conducted for Econsultancy’s 2021 Digital Trends demonstrates the benefits of having a clear CX strategy. CX leaders were three times more likely to have “significantly outpaced” their sectors than their mainstream peers.

This 60 minute analyst session covers:

  • How expectations of digital touchpoints are changing
  • The importance of consistent and data informed omnichannel customer experience
  • Understanding the CX maturity curve and considerations for implementing and optimising a CX strategy
  • The role of brand purpose and trust

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

Customer Experience Management

A Guide to Customer Experience Management (CXM)

1. Introduction Econsultancy’s A Guide to Customer Experience Management features findings from its 2018 Customer Experience Management survey, conducted among 482 marketing professionals around the world in January and February 2018, including 299 client-side marketers and 183 agency marketers. For the purposes of this report, we have carried out separate analysis for both of these […]

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Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.

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Building a Digital Culture

Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.

A-Guide-to-the-Modern-Marketing-Model-and-Organisational-Structures

Modern Marketing Model (M3

 Introduction Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has […]

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Measurement and Analytics

A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.

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Brand Purpose

A best practice guide offering an in-depth look at brand purpose: what defines it, how to create and implement a purpose, and featuring examples and ways to measure its impact.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.