H1 2022 Analyst Session: The Learning Imperative

The importance of considering the human capability side of transformation and innovation projects has been a key theme of Econsultancy’s research. However, with only 17% of marketers reporting ‘having the right skills in place’ as a top priority for their organisation, many companies are risking embedding decline and undermining any transformational efforts.

This 60 minute analyst session covers:

  • The relationship between marketing skills, knowledge and marketing mindset
  • The role of mindset, skills and employee experience in organisational culture, employee engagement and customer experience
  • Considerations and approaches for creating a culture of continuous learning and bridging the skills gap
  • Culture and learning as a catalyst for innovation and exceptional customer experience.

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

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The Fundamentals of Modern Marketing Mindset

A guide exploring in detail Econsultancy’s 10 Cs framework for building a Modern Marketing Mindset, also explaining the difference between mindset and ‘modern marketing mindset’, and looking at what mindset means for individual performance, career success and organisational goals.

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Building a Digital Culture

Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.

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The Future of Marketing

Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.