H1 2022 Analyst Session: Adopting a Data-driven Approach

Data’s role in marketing is becoming increasingly critical. This  session will look at what companies can do as marketing moves towards cookieless tracking, and the need to focus on data-driven marketing and delivering more relevant and personalised experiences.

This 60 minute analyst session covers:

  • Deriving value from data – a foundational approach and applying the learnings
  • Embedding data-driven marketing to identify process gaps, new opportunities and enhance targeting strategies
  • Understanding alternative strategies available with the demise of third-party cookies
  • Demonstrating the value exchange, building authentic experiences and gaining customers’ trust.

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

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Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.