Proper search engine optimisation (SEO) can increase the visibility of a business within search engine results, driving more visitors to a website. Its value should not be underestimated.
This report introduces the key concepts and terminology of SEO and acts as an entry point to the rest of Econsultancy’s comprehensive SEO Best Practice Guide bundle.
It looks at how search engines work and examines the elements that make up a search engine results page.
The SEO Best Practice Guides are intended to assist anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.