The media, entertainment, and telecoms sector are currently amidst a period of major disruption, with the Covid-19 pandemic driving increased digital consumption and the arrival of 5G creating new commercial opportunities.  Incumbent brands and start-ups alike need to be equipped to deal with fast-changing consumer behaviour, and to provide the high-quality services and experiences that their audiences are demanding.

This report explores topics including: the impact of the 5G network on the current media landscape, customer experience (CX), data management, and the challenges that must be overcome for organisations to succeed. It looks at how investing in marketing technology and CX management can help unlock new opportunities, such as 5G, while also creating competitive differentiation.

The research also identifies the characteristics of those companies that are significantly outperforming the sector, and includes recommendations about where companies should be focusing over the year ahead.