CRM and loyalty programs

Yahoo causes a storm in the inbox for consumers and marketers

New changes to email accounts at Yahoo have the potential to frustrate marketers and cause privacy concerns across the globe.

Privacy has never been so important to all of us, and invasion of privacy has never been feared as it is today.

Countless reports over the past few years around hacking and miss-use of data has reached the top of the news headlines, which makes Yahoo!’s recent move in releasing dormant email accounts, all the more puzzling.

Companies seek to understand their customers better in 2013: report

A business can’t survive and thrive without customers, but when it comes to understanding customers, many companies feel like there’s a huge gap between what they know and what they need and want to know.

In fact, companies “are desperate to understand more about their customer” according to Yesmail Interactive president Michael Fisher.

17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein

Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.

I haven’t spent too much time on giving extensive justification for any of these; they are based largely on the many conversations I have with industry influencers and practitioners.

Many are really just notes, or bullet points, but I’ve tried to give links to further information if you want to delve deeper. They are in no particular order though I’ve started with the more ‘strategic’ stuff.

As ever, I’d be very interested to hear your thoughts, or feel free to post a link to your own trends or predictions. 

Personalization key for email in 2013

Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if marketers are able to look at it as a new and exciting channel just as they think of social media.

Agencies are beginning to merge email and social as they see personalization at the core of the success of both channels. This is one area we’ll see grow in 2013 but what else is in store for us when it comes to email?

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The four Ps of Personalisation

One to one marketing is back. And this time it’s personal.

There is nothing new about the concept of personalisation. Peppers and Rogers popularised “one to one marketing” in the dotcom heyday and personalisation platforms were very much in vogue.

As companies wrestled with the subsequent crash, and the dawning reality that actually they had a long way to go in sorting out basic usability before they started on more advanced targeting and customisation, personalisation went quiet.