Robo-advisor failures show fintech isn’t a panacea
The success of fintech upstarts has created an imperative for established financial institutions: embrace technology and customer experience innovation or risk losing business.
How Swarovski is using influencers & experiences to modernise its brand for millennials
Swarovski is a company that dates way back to 1895. It is typically seen as a diamond-alternative – a crystal jewellery brand that centres on luxury and tradition.
Getting to Grips with Digital Advertising Best Practice Guide
This report is an introduction guide aimed at advertisers who are new to digital, covering the breadth of the digital advertising industry, as well as providing signposts for readers who want to find out more about this broad topic.
What makes a challenger brand? (Four key characteristics)
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
The Consumerization of Healthcare
A look at how consumer expectation is changing healthcare, how consumers evaluate and prioritize the different stages of their experience and what marketers can do today to meet these emerging needs.
Four characteristics shared by digital disruptors
From the impact of machine learning to the potential of augmented reality – digital technologies can revolutionise businesses across a broad range of sectors.
Learning from Digital Disruptors Best Practice Guide
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
18 companies with brilliant digital strategies
Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned.
2019 Digital Trends
A look at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
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BuzzFeed’s restructure puts focus on commerce & brand partnerships – but at what cost?
The recent layoffs at BuzzFeed have prompted a great deal of discussion, speculation and alarmed commentary, particularly from those in the journalism industry, about whether one of the most well-known new media companies still has a future.
How can luxury brands create a progressive digital strategy?
Over the past few years there has been a monumental shift in consumer behaviour towards luxury goods.
How digital technology is impacting the charity sector
According to a recent study by Tech Trust, 59% of UK charities still do not have a digital strategy in place, with the majority lacking investment in the tools and training needed to implement it.